A Century of Glamour and Gatherings:

The Grandest Parties of Gleneagles

23 April 2025

Since opening in 1924, Gleneagles has been Scotland’s stage for the most glamorous gatherings, from glittering white-tie balls to dazzling millennium celebrations. Here’s your guide to a century of legendary parties.

Dubbed The Riviera of the Highlands when it first opened, Gleneagles’ magnetism for merriment was apparent from the start.

It was a place where the great and the good gathered, where silk trains trailed across parquet floors, and crystal glasses clinked in endless toasts to life’s pleasures. Over the past century, the hotel’s social calendar has been studded with legendary parties which have blended high society, music, fine dining and unfettered revelry.

White Tie Beginnings: 1920s
The glamour began on 7th June 1924, when Gleneagles hosted its opening ball – a white-tie affair that set the tone for the decades of decadence to come. Henry Hall, then a 26-year-old bandleader, was hired to lead the evening’s orchestra, composing a song called Glen of Eagles especially for the soirée. The night unfolded with drinks in The American Bar, dinner in The Strathearn (the hotel’s only dining room at the time), and then dancing in The Ballroom. It was Hall who contacted the BBC to suggest the evening was played to the nation, and so Gleneagles became the subject of the first ever broadcast outside of London.

Post-War Refinement: 1950s
After the lean years of war, Gleneagles rediscovered its sparkle. Henry Hall was still a fixture, his band closing each night with I’ll See You in My Dreams, a tune that left couples clinging to the last moments of the evening’s excitement. The glamorous crowd was back – draped in fur and jewels, luxuriating in frivolity once more, kilts swirling in time with the music. The force of nightly spirited reels was so vigorous it was said that sometimes the mirrors on the walls fell from their hangings.

Swinging Sophistication: 1960s
By the 1960s, the social barriers were softening, but elegance endured. Pyjama-clad guests could be found smoking by the pool at midnight, while Americans arrived by liner and checked into suites for month-long stays. Many of the summer-long suite guests hosted their own cocktail parties for each other in a decadent display of social prowess.

Global Prestige: 1970s and 80s
Gleneagles’ social cachet went global in the 1970s. In 1971, the Chief Executives Forum of the United States brought 150 American tycoons and their wives to the hotel for a week-long affair that cost £6,000 a day. There were pipers, fireworks, and Highland dancers – a spectacle of Scottish pride.

By the 1980s, Gleneagles had become the preferred venue for high-profile weddings and lavish product launches. In 1982, the hotel opened year-round for the first time (it had previously been closed over winter with staff documenting turning the ballroom into their own Badminton court and having to mothball the entirety of its contents including all the silk, velvet, crockery and crystal). This new era was marked by a gala weekend. Rolls-Royce sent a fleet of their finest cars, Louis Féraud staged a fashion show, and Mappin & Webb displayed their finest French jewellery from Paris and Cannes.

Millennium Extravagance: 1990s
The 1990s ushered in a new age of indulgence with Hogmanay being the crown jewel of the social calendar. On New Year’s Eve 1999, to mark the new millennium, the staff dressed in 1920s Charleston costumes and white-tie attire. Guests were treated to a gala dinner in the ballroom that recreated the menus of the 1920s, followed by a lively casino.

Modern Magnificence: 2000s to Today
The glamour of Gleneagles shows no signs of fading. The Glorious Garden Party is now the jewel in our crown for an unrivalled start to summer, where the Champagne and conversation flows in equal measure, accompanied by live music, an exquisite afternoon tea with a magnificent tennis match at its heart, an element that attracts the likes of Wimbledon legends such as Greg Rusedski and Judy Murray.

 

As Gleneagles enters its second century, its social calendar remains as vibrant as ever. Around 19,000 bottles of champagne are uncorked each year – each one a reminder that life is best celebrated in style.

If you’d like to host your own special celebration at Gleneagles, you can find out more about it on the link below.

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